What Is Your Value?

Your value is not your price.

My self-worth is independent of my fee.

This is from the This I Know post by Kelly Diels and is important to remember in the context of setting prices for your products or services.

Your self-worth is independent of your fee

Perhaps this should be a daily mantra we repeat to ourselves. In our head we agree with this statement and yet when it comes to pricing our product or service suddenly we’ll ask “Am I worth this amount?”

That’s not the right question to ask. This time let’s separate what we are worth from what we provide.

Now the questions are

• Does this product solve a problem my customers have?
• What is it worth to my customers to have this solution?

At this point it’s not about you and your worth, it’s about your product or service and what it’s worth to your customer.

Offering excellence to your customers

No one wants to put out a product or service that feels below par; we all experience that drive to make whatever we produce the best that it can be.

You can’t go wrong if this is at the heart of what you are creating. If it answers a need in your customers then it is excellent; it has done what it was meant to do.

It has worth in itself.

Of course this doesn’t always make pricing your product or service easier; you’ll still question “Is it good enough?” or “Is it worth it?” but at least you won’t be questioning your personal worth.